Focus On: The Tone It Up Plan

As you guys know, I’m a huge fan of the Tone It Up girls. They’re super fun, don’t sell themselves out by pimping out phony diet pills or supplements, make great workout videos, and I secretly wish that they would adopt me 😉

Tone-It-Up2 Source

They need a preggers girl on the team, right? Haha.

About a month before I got pregnant, I bought the Tone It Up plan via their website. I had heard quite a few people talking about it on Twitter and I like to know as much as possible about diet and fitness plans, so I decided to buy it up.

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What is it?

A comprehensive diet and fitness plan, including recipes, workouts and a 7-day slimdown. I’m pretty sure it was $120 when I bought it (but is now up to $149.99) and you receive a hefty PDF file with the eats and workouts, and from then on, you’ll receive emails from the Tone It Up girls, access to their Tone It Up community (message boards, etc), and meal plan updates (they recently sent out a new summer version of the meal plan).

The pros:

I loved the option of being able to choose between the original plan, vegan, vegetarian, gluten-free or gluten-free vegetarian. [Now they’ve added pescatarian, too, which is awesome] The eating plan is pretty fantastic- all clean eats, no fake stuff, and they make it very clear how to set up each meal and snack. There are a lot of options and ideas offered.

-No calorie counting.

-New ideas! Quite a few recipes are things I’ve seen before [and that you’ve seen before, from reading healthy living blogs], but there was some new stuff in there too.

-It can be followed as a lifestyle and isn’t a “quick fix diet, then go back to the way you were eating before” plan. I’m always an advocate for eating styles that can be maintained over the long term.

-Love that it isn’t carb-phobe or fat-phobe… it really is a balanced, well-made eating plan.


The cons:

-As with many eating plans I’ve researched, it can be very low calorie, so it helps to be aware of your activity level and if you’re needing excess fuel.

-The workout plan wasn’t anything too special [to me]. It was a lot of very basic moves (nothing that made me say “whoa!” or anything that I haven’t seen before), but it just goes to show that what we look like is really more of a product of how we eat. Work out for health and fitness (and sanity!), but clean eats are really going to make a visible difference.

-It’s expensive. For being 97 pages, many of us probably wouldn’t pay $149.99 for a 97-page lifestyle book at the bookstore. Quite a few recipes and workouts can be accessed for free via their website (and here! always free), so you can access many of these things and learn a lot without paying. However, the purchased meal plan is very structured and breaks everything down in a straightforward way, so it’s definitely feasible to weigh the costs and benefits.

Do you own the Tone It Up plan? Do you like to follow a more structured eating style, or just go with the flow?

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  1. Amanda D. on February 11, 2014 at 11:34 am

    If anyone is willing to share the plan for a fee please email me!! I would want the regular version!
    My email is


  2. KL on March 6, 2014 at 4:10 pm

    If anyone would like to share the plan with me at a low/or no cost, I’d love to try it! Please email me at

    • Emily cerny on March 16, 2014 at 10:00 pm

      I was just wondering if anyone had mailed it to you so you could email it to me? thank you!

  3. Lauren on April 1, 2014 at 3:10 pm

    Me too please!!

  4. Ralitsa on April 1, 2014 at 9:06 pm

    Same here. I would be very happy if someone can share it with me.

  5. Emily on April 3, 2014 at 3:38 pm

    Same here:)

  6. Kristina on April 25, 2014 at 6:19 pm

    Me too! 🙂

  7. Karis on April 28, 2014 at 1:33 pm
  8. Rebecca on May 2, 2014 at 11:06 pm

    I recently got into Tone it up and I was wondering, the nutrition plan they sell on their site is it the same as the book discussed here? Because it’s the only one on the site and I really wante this one 🙂 but if the content is the same then the name and front page doesn’t matter.(Which is different on their site)

    • Jessa on May 10, 2014 at 8:27 am

      Hi Rebecca,

      I hope this answers your question…

      I have been on Tone It Up since 2012. It’s definitely worth the purchase, it’s a lifetime membership. The TIU nutritional guide that is mentioned here is actually their old nutritional guide, so naturally the guide they have now is improved with additional recipes. However, if you sign up for TIU, you will automatically receive future nutritional plans and additions made to their diet plan. Also, I have noticed some of the recipes on the TIU website and slightly difference than in the nutritional guide.

      I hope this helps!


  9. Sarina on May 9, 2014 at 3:41 pm

    i would be so happy if someone could send it to me too 🙂
    Thank you sooo much” 🙂

  10. Lori on June 9, 2014 at 2:37 pm

    I’m a little late to the comments party here, but I’ll try anyways. I would love to check out the regular, vegan, or vegetarian plan, but I don’t want to pay the steep price for it. Is there anyone out there that would be willing to pass it along? Thanks!!

  11. Nicole on June 12, 2014 at 4:50 pm

    I bought the plan and find it worth every penny. Just so you know, it cannot be shared or copied, as it is copyrighted material. Anyone who does share it is subject to fines. Please make the right choice and purchase it on your own, it isn’t fair to those who wrote it or paid for it.

    • Aimee on July 30, 2014 at 2:45 pm

      Thanks for saying this….it had to be said and you beat me to it!!

      • Fitnessista on July 30, 2014 at 5:37 pm

        thank you for chiming in. i’m no longer approving comments asking for the plan to be emailed to them

  12. Tara on August 12, 2014 at 11:24 pm

    Were you still following it while pregnant? Was it enough calories?

  13. Nancy on August 19, 2014 at 9:42 pm

    I want to sign up, but I’m a vegetarian than leans toward being a vegan and am not sure what I should choose when signing up. Any suggestions?

    Thank you!


  14. Tone It Up Free Diet Plan | Health Wealthy on September 10, 2014 at 9:36 am

    […] Focus On: The Tone It Up Plan – The Fitnessista — Being fit … – … I bought the Tone It Up plan via their website. … -I loved the option of being able to choose between the original plan, vegan, vegetarian, gluten-free or gluten-free vegetarian. [Now they … you will automatically receive future nutritional plans and additions made to their diet plan … […]

  15. Steph on April 19, 2015 at 6:23 am

    Hey! THanks SO SO much for this post! I’ve been really considering purchasing this…one questions though. Are you “locked into” the meal plan you purchase, or do you also have access to others? I’m asking bc I need to head towards gluten free and REALLY need help here with fun recipes (getting tired of my same-thing everyday plan!), but my family doesn’t need to be all GF and I’d love to get new ideas for them too. Just wondering if you can check into the other plans too. Thank you so much! So glad I stumbled on your blog–bookmarked it now! 🙂

    • Scarlett Leigh on April 27, 2015 at 3:19 pm

      You have the option of choosing the regular or gluten free plan but you can’t switch between the two. Also unless you NEED to go gluten free for medical reasons I would not go gluten free as it can harm your body more than help!

  16. Monica on October 7, 2021 at 10:25 pm

    Came across this page looking for old TIU content. What memories and throw backs. TIU has changed and not really for the better. I miss the good old days! 2009-2014 was really their best years. Miss being in our 20s and growing up with these ladies on the fitness journey!

    • Fitnessista on October 8, 2021 at 12:43 pm

      those were the good ol’ days!

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