The new Countertime collection

Sharing a full review of the new Beautycounter Countertime collection and why I think it’s totally worth it.

Hi friends! Hope you’re having a lovely day so far. I’m writing with some exciting news: Countertime is officially here!

Review of Beautycounter's new Countertime line

(Holding the sample jars they sent because I’ve been using them for over a month and still haven’t made a dent in them. A little goes a long way!)

Here’s what the full set looks like:

Beautycounter new countertime review

So why is this so exciting?

It’s what I consider to be the safe, nontoxic version of La Mer. Before launching this line, we had products that I loved and would mix and match in my skincare routine. This is an entire regimen that I’m obsessed with – it’s incredibly luxe, works beautifully, and is comprised of safe ingredients – and can recommend it for all skincare types. All of the products in this line are a dream come true, from the oil-based cleanser to the incredibly moisturizing night cream.

The new Beautycounter Countertime collection uses a plant-based Retinatural Complex. This is based on two powerhouse ingredients: Bakuchiol (<— remember this one because you’re about to see it popping up ALL over skincare shelves) and Swiss Alpine Rose. The Bakuchiol is traditionally used in many Chinese and Ayurvedic skin-care remedies and has many of the same benefits of retinol without the irritation. This ingredient is used to REPAIR.

Retinol is on Beautycounter’s Never List, and here’s a handy chart comparing Bakuchiol to Retinol:

Bakuchiol is better

The second ingredient in our new Retinatural complex is Swiss Alpine Rose. It’s grown at the highest altitude in the Alps, and is known to protect itself against environmental stressors and dehydration. This ingredient is the PROTECT.



How Retinatural Complex works:

It promotes a healthy barrier function. This helps to maintain our skin’s natural moisture levels and protect itself from daily environmental stressors.

It visibly plumps and firms skin. I can 100% attest to this. I noticed a difference within 24 hours of using these products and many fellow consultants say the same.

It improves resilience. As we age, our skin’s ability to protect itself from oxidative stress is compromised, which damages cells and increases the appearance of aging through loss of vibrance, skin elasticity, and increased wrinkles.

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Here are all of the products and steps in the new Countertime line: 

1. Cleanse: Countertime Lipid Defense Cleansing Oil. Inspired by Asian beauty rituals, this oil removes makeup and other impurities without stripping essential lipids from skin. You rub a little onto your face, and then add water and massage to cleanse the skin. My skin always feels super smooth and clean after using this oil cleanser.

2. Prep: Countertime Mineral Boost Hydrating Essence. This is a super lightweight essence that delivers nutrients into the skin. I like to think of this as toner, but instead of drying my skin out, it feels hydrated and bright.

3. Treat: Countertime Tripeptide Radiance Serum. This little wonder works to improve skin appearance and elasticity. If you purchase one thing from the line, I would start here!

4. Protect: Countertime Antioxidant Soft Cream (AM) and Countertime Tetrapeptide Supreme Cream (PM). The Supreme Cream is what I’ve been waiting for Beautycounter to launch since I started consulting. I wanted a super thick, luxurious moisturizer with safe ingredients, and this is it. It feels like a dream and I love that it isn’t greasy at all.

Beautycounter has transitioned to more glass packaging, which will reduce plastic packaging by 1 million pieces in the next year. The new packaging also reduces carbon impact because they’re being sourced from North America. They’re also reducing unnecessary parts in the packaging, which also reduces the amount of secondary plastic and waste. They’re constantly working to improve sustainability, which is one of the many reasons why I’m excited to be a part of the team. 

You can check out the full Countertime collection here! Please let me know if you have any questions.

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  1. Kyly on July 10, 2019 at 7:52 am

    Do you happen to know what differentiates the Tripeptide Radiance Serum from the Rejuvinating Radiance Serum? When would you use one vs. the other? Thanks!

    • Fitnessista on July 10, 2019 at 10:33 am

      they have different ingredients. the tripeptide serum has the bakuchiol and swiss alpine rose. i love all of the plant-based oils and ingredients in the radiance serum, but after using the new countertime, i prefer that one. i hope this helps a little!

  2. Mary on July 10, 2019 at 9:13 am

    the link to the full collection goes to stitch fix

    • Fitnessista on July 10, 2019 at 10:31 am

      thank you for letting me know! just fixed it <3

  3. misty on July 10, 2019 at 10:20 am

    HI! How do you get your eye make up/mascara off with the oil cleanser?

    • Fitnessista on July 10, 2019 at 10:32 am

      i haven’t used it on my eyes because they’re super sensitive. i just use jojoba oil and water on my eyes

  4. Megan on July 10, 2019 at 2:23 pm

    I’ve been looking forward to this post! Do you think the serum helps with hyperpigmentation/evening skin tone?

    • Fitnessista on July 10, 2019 at 5:02 pm

      i think it definitely helps! the overnight peel is another great option for that

  5. Catelyn on July 10, 2019 at 6:14 pm

    Almost $400. Gulp.

    • Fitnessista on July 11, 2019 at 12:53 am

      you’re right; it’s definitely pricey! i think most people tend to replace skincare products when they run out of something instead of buying a whole new line at once. a lot of people have purchased just the serum or the supreme cream to start

  6. Ellie on July 11, 2019 at 7:22 am

    MLM tho 🙁

  7. Jen on July 11, 2019 at 9:11 am

    Just gonna leave this here…

    Doesn’t mention Beautycounter, but they’re all the same at the end of the day. I wouldn’t be surprised if a similar article about BC comes out one day. Participating in and promoting MLMs is a serious disservice to women.

  8. Laurel on July 11, 2019 at 11:41 am

    Hey Gina, I’m looking at getting the Countertime Mineral Boost Hydrating Essence, is this kind of like a lotion thatll even skin tone in time?… I don’t wear much make up, mostly just mascara and sometimes eye shadow daily at work. I feel like I think about what I’m putting into my body but I don’t ever think about what I’m putting on my skin and I really should! Any tips and info you can pass along would be great

    • Fitnessista on July 11, 2019 at 12:33 pm

      i think that if you start with one thing, i would do the serum. the essence is more like a toner, but i feel like you’ll get the most noticeable difference with just the serum. please let me know if you have any other questions!

  9. Mary on July 11, 2019 at 12:26 pm

    I don’t personally have an issue reading posts like this on the blog (although I’m here for the fitness content and have other skincare that I prefer). The packaging is pretty, makes for pretty pictures 🙂 But when Facebook friends start trying to sell me Arbonne or Young Living or literally ANY other “consultant” “delegate” “team” whatever-the-heck-you-wanna-call-it products, on my personal social media, I get annoyed lol. I’ve actually had a few people stop selling and post messages that say “I’m sorry I tried to sell stuff to my friends. It’s awkward and weird and I’ve realized that now.”. THATS my issue with these companies, you do what you want with your time, but leave my DMs out of it. Capitalism at it’s finest, everywhere is a retail space!

    • Fitnessista on July 11, 2019 at 12:32 pm

      i totally agree with you and also get annoyed when i get DMs or Facebook messages that are like “hey we went to high school together and you might not remember me but i have a business opportunity i think you’ll love!”
      the truth is that the gig economy isn’t going anywhere and what an awesome opportunity for people to make a side hustle or a full income on their own terms. just don’t be weird about it haha

      • Mary on July 11, 2019 at 12:42 pm

        Hahaha exactlyyyyyy. I come here of my own free will to read your blog, so I would legit never critique a post! Blows my mind lol. But when I’m minding my own business, Susie-from-11th-grade, don’t come at me with your “detox” plan lol.

  10. Valerie T. on July 22, 2019 at 11:29 am

    I love the concept of glass packaging, but for someone who travels often that means I have to re-package everything into plastic containers myself. Getting product out of one tiny bottle and into another is time consuming but I’ve learned my lesson over the years- glass containers are heavy and often crack or even shatter. I wish there was an option to pay more to buy plastic or have some type of extremely low packaging refill.

    • Fitnessista on July 22, 2019 at 2:02 pm

      they’re working on refillable options now, so hopefully they’ll release them in the next year! i do the same thing when i travel- transfer to tiny plastic jars. i actually like doing it that way so i’m not lugging full-sized products around

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